I really felt like sharing what I’m doing right now, a 100% shift in what I do and how I help people.
Having tried just about everything in online and offline marketing over the last 30 years, I was lucky enough to stumble on a totally different plan.
It’s much easier and much more fun compared to running a marketing agency or selling info products to desperate folks.
Gets rid of all the hard, time-consuming workload because as a solo entrepreneur junkie, time is the deciding factor. We only have so much time and energy to devote to business especially if we work a 9-5 job and have families that want our time as well.
The Pain of Running an Online Business the Standard Way
Let me tell you, running a marketing agency means instead of running your business you’ve got 25 other business owners to help. That really means you are trying to run all of those businesses too! OMG, that takes a ton of brain power and effort.
The info business isn’t much easier, right?
The to-do list is never ending. Takes too much time. Creating content, building an audience, creating products are a lot of work. Too much for one person to handle alone, right?
Think about all the skills you need to get good at to run a simple info business…
Copywriting, design, ideas, management, creation, traffic, websites, landing pages, email marketing, video marketing, communication etc. and each with 100 steps to master. It’s enough work for an entire company!
Just guessing which product to create or which niche is a huge pain in the ass. People get stuck on those for years.
I’ve basically shut down my agency and my info product creation side of my business.
Here’s a Better Way to Earn a Living Online
There is a guy out there named Travis Sago. The guy is a very cool unassuming man living in Arkansas who made tens of millions selling a dating advice e-book years ago.
He has a paid off dream home and plenty of money. Everything is paid for. He no longer needs to work for money. Just does things he wants to do.
He has been teaching and sharing how he did it for years because he enjoys it.
Heck, I bought one of his reports 20 some years ago and it really made a big difference in my online business career. Anyone remember “Bum Marketing”?
I’ve bought a lot of his products over the years.
But with all the constant shiny objects in my face every week, I’ll be honest I forgot about him until 2 years ago.
And then, I discovered he started a new Skool group for entrepreneurs so I signed up to see what it was all about.
It completely shocked my senses. A whole new way to look at earning a good living without the typical online business crap.
How would you like to earn a huge amount of money in a year and have more fun doing it? Virtually unlimited income. The ability to buy whatever you wanted by simple setting up a handful of deals with collab partners who already have audiences and offers.
What’s a RONIN?
Travis calls us RONIN. Which is some kind of ninja thing. Who serve no masters.
Serve No Masters means No Clients, No Customers, No Creating Products, No Building Audiences, No Sales & No Online Overhead just Partners
He teaches how to stop selling onesie/twosie that is the slow way to success. Creating deals as a producer means putting together deals like:
One guy has a product | One guy has an audience who needs that product = you put it all together for a small piece of the action.
You buy licensing rights to a product and let one guy with a related offer and audience sell your product to his list.
Put any helpful product( you don’t have to own it) into someone else’s distribution… like on their Thank You pages, in their course or a couple emails added to his newsletter. It’s like putting little vending machines all over the internet. Little work for you just royalty payments in your bank account every month.
Don’t sell a guide to individual buyers let someone with an audience sell 100’s of copies at once
Those are just a handful of Travis’s genius ideas, he has plenty more.
Anyway, this works without creating your own audience or spending a fortune on FB ads. You don’t even need a business for a lot of it.
You become an investor not a service provider or product creator. So, it’s faster and easier.
Become a Producer of Your Show
And you don’t have to invest any of your own money. There are multiple ways to engineer simple deals where both sides win big with minimal risk.
If you can email and talk to people reasonably well, you are set.
If you are brave enough to have friendly zoom calls 1 on 1, you are set.
Oh, it’ll take some practice, it’s not magic but anybody can do this partnership deal.
We just take all the things we’ve learned doing online marketing so far and use those skills to get as rich as we want to be.
We are in charge. We decide who we work with.
We invest our time, energy and skills to help the partner make more money and share in the profits.
No products we create. Other people have them already sitting on shelves gathering dust.
No getting traffic worries. They already have the list of buyers and leads to reach out to. Just run our special promos.
No getting on the phone (no phone sales team needed). We follow up in email or DM’s one to one. It’s easier than you think, just 3 or 4 email conversations.
Partners are easy to find and contact when you are adding new pies to their business with no work on their part. They just handle the extra buyers we send them.
We add revenue and take things off their busy plates with no risk by running quick little tests over posts or email.
Stop Selling to Buyers, Sell to Sellers
Instead of being a online seller, we just help sellers sell more.
Which means you don’t need a website, audience or email list of your own.
We produce extra sales for them and the biggest reason they want to work with us…
No retainers or upfront cost. As investors, we choose partners that fit and pay the expenses for this quick little test.
We get paid after they get the money in their PayPal account. An agreed upon % that everybody is happy with.
Switch To Being an Investor Not a Service Provider
But we do the choosing. We are the investor and producer of this show. We call the shots and work with who we want. No convincing needed, they are selling themselves.
So, this is getting longer than I wanted. I can’t share it all in one newsletter. Let’s end this one here and continue in the next one.
This won’t be for everyone, it’s an investment but…
If you’re looking for a simpler way to get off the product seller/content creator treadmill, take a look at Ronin here. That is my referral link for a free trial offer so you can come in and look around for 7 days to see if it makes sense.
I’ve learned more in there over the last 2 years than I have in 20 years. I wish I’d had it when I was younger.
See you in the next newsletter,
Mike Johnson