How to Sell a Training Workshop to Your YouTube Audience Today
How to Sell a Training Workshop to Your YouTube Audience Today
Hey there, YouTube creator! Ready to turn those loyal viewers into workshop participants?
Let's talk about how you can package your brilliance into a simple 90-minute Zoom workshop and actually get people to show up with their wallets open. No fancy tech required – just you, your expertise, and a straightforward memo-style post.
Finding Your Workshop Sweet Spot
First things first – what the heck should you teach? Look at your channel and ask yourself:
What video makes your comment section blow up with questions?
What do followers constantly beg you to explain more about?
What could you talk about in your sleep that people would pay to learn?
The perfect workshop topic isn't rocket science. It's that thing where your audience is stuck, and you've got the shortcut they're dying to know. Don't overthink it – your viewers are already telling you what they want!
Keeping It Tight: Your 90-Minute Game Plan
Nobody wants to sit through a rambling, never-ending Zoom call. The beauty of 90 minutes is it feels doable for everyone. Here's how to break it down:
Quick Hellos (5 min) - Skip the awkward icebreakers, just make folks feel welcome
The Good Stuff (60 min) - Dive into your teaching while keeping the energy up
"Now What?" Planning (15 min) - Help people figure out what to do next
Rapid-Fire Q&A (10 min) - Answer burning questions before you wrap
Pro tip: 90 minutes flies by, so practice your timing or you'll end up rushing the most valuable parts!
Writing a Memo That Actually Sells
Forget stuffy corporate announcements. Your memo-style post should feel like an insider tip from a friend. Here's the vibe:
SUBJECT: "Hey! I'm Teaching [Cool Thing] This Thursday!"
TO: My YouTube Fam
FROM: [Your Name]
RE: Quick Workshop That'll Actually Help You
Start with something like: "After reading about 5,000 comments asking how I [achieved specific result], I realized a quick video won't cut it. You need the whole process, and I want to show you exactly how it works."
Then hit them with what they'll walk away with. Not fluffy promises – actual skills or outcomes. Think: "By the end of our 90 minutes together, you'll have [specific result] without [common pain point]."
Drop in a quick story about someone who used your method (or how it changed things for you). Keep it real – hype-filled testimonials scream "SALES PITCH!"
Now the nuts and bolts:
When we're doing this: [Date/Time]
Where: Zoom (link comes after you register)
How long: 90 minutes (because nobody has time for 3-hour marathons)
What it costs: $[Your Price]
How many spots: [Number] (keeping it small so I can actually help everyone)
End with something super simple like: "Grab your spot here: [LINK]" – no pressure tactics needed.
Pricing Without the Awkward
Pricing is where creators get squeamish. Here's the unfiltered truth:
Too cheap ($20 or less): People don't value it
Sweet spot for first workshops: $47-97
Premium if you're already known for results: $147+
Remember: You're not selling 90 minutes. You're selling the shortcut to a result that would take them months to figure out alone.
Hyping It Up (Without Being Annoying)
No need for a 3-week launch extravaganza. Keep it simple:
Casual Mention: Drop hints in your next video
The Announcement: Post your memo everywhere
Quick Reminder: One video with a sneak peek of what you'll teach
Last Call: Final "spots filling up" reminder
The key? Don't make every post about it. Your audience will tune you out faster than a YouTube ad.
Tech Stuff (Keep It Simple!)
Don't overcomplicate the tech:
Basic Zoom account works fine
Simple slides > fancy animations
Good lighting and audio > elaborate virtual backgrounds
Consider having a friend handle the chat so you can focus on teaching
After the Party's Over
The magic happens after your workshop ends:
Send a quick "thanks + highlights" email
Include one useful resource they can use right away
Ask for feedback while they're still pumped about what they learned
Maybe drop a hint about your next workshop if things went well
The truth is, selling workshops to your YouTube audience isn't about slick marketing tactics. It's about offering a genuine shortcut to something they're already trying to figure out, in a format that feels personal, doable, and worth every penny.
Now go teach something awesome!
Need a little help? Let me know.